Course

Google Ads Mastery

Learn to plan, launch & optimize Google Ads campaigns that convert.

A practical, hands-on course covering everything from your first campaign to Performance Max — built around real campaign work, not just theory. By the end you’ll be able to plan, launch, and optimize Google Ads campaigns on your own or for a client.

Google Ads now leans heavily on AI-driven automation like Performance Max, so this course focuses on the strategic layer that actually matters in 2026: clean conversion tracking, campaign structure, and reading performance data — the skills that make automation work for you instead of against your budget.

Course Curriculum

  1. 01 Introduction to Google Ads & the Auction System
  2. 02 Setting Up Your First Campaign
  3. 03 Keyword Research & Match Types
  4. 04 Writing High-Converting Search Ads
  5. 05 Understanding Quality Score
  6. 06 Google Ads Bidding Strategies
  7. 07 Google Shopping Campaigns
  8. 08 Display Network & Remarketing
  9. 09 Performance Max Campaigns
  10. 10 Conversion Tracking Setup
  11. 11 Google Analytics 4 Integration
  12. 12 A/B Testing Ad Copy & Landing Pages
  13. 13 Budget Management & Scaling
  14. 14 Reading & Reporting Campaign Data
  15. 15 Capstone Project: Build & Present a Live Campaign

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