Google Search, Shopping, and Performance Max campaigns managed end-to-end — targeting, creative, conversion tracking, and ongoing optimization, with ad spend billed separately and fully visible to you.
Google Ads in 2026 leans heavily on automation — Performance Max and AI-driven bidding now handle much of the day-to-day optimization that used to be manual. That makes the strategy layer more important, not less: clean conversion tracking and the right campaign structure are what determine whether that automation works for your budget or against it.