Course

Facebook & Instagram Ads Mastery

Master Meta Ads — from audience research to Advantage+ campaigns.

A hands-on course covering the full Meta Ads workflow — Facebook and Instagram — from account setup to running a live ad set. You’ll learn both the platform mechanics and the strategy behind campaigns that actually convert.

Meta’s ad platform has shifted heavily toward AI-driven campaign types like Advantage+ Shopping and Advantage+ Audience, so this course puts extra focus on what still requires a human: creative quality, offer strategy, and accurate tracking setup.

Course Curriculum

  1. 01 Meta Ads Ecosystem Overview
  2. 02 Meta Business Suite & Ads Manager Setup
  3. 03 Understanding the Meta Pixel & Conversions API
  4. 04 Audience Research & Custom Audiences
  5. 05 Lookalike Audiences
  6. 06 Ad Creative Best Practices
  7. 07 Writing Ad Copy That Converts
  8. 08 Campaign Objectives & Structure
  9. 09 Advantage+ Shopping Campaigns
  10. 10 Instagram-Specific Ad Formats (Reels & Stories)
  11. 11 A/B Testing Creative & Audiences
  12. 12 Budget Optimization (CBO vs ABO)
  13. 13 Retargeting Strategies
  14. 14 Reading Meta Ads Reporting
  15. 15 Capstone Project: Launch a Live Ad Set

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